While operators are launching their own OTT apps and services, they should also find mutually beneficial ways, such as revenue-sharing models, to partner with third-party OTTs, according to Pyramid Research.

“For operators, partnering with OTTs provides an opportunity to increase both the range of services offered and the number of potentially billable events by OTT users,” says analyst Daniele Tricarico. Retail is another key operator asset that OTT providers do not have. “Partnering with operators allows OTT players to extend their reach from the online world to the ‘real’ world of brick-and-mortar shops. Some OTTs can also be positioned by operators as alternative roaming solutions,” he adds.

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