Advanced Television

Mediagenix enhances Content Personalisation solution

March 25, 2026

Mediagenix, a specialist in smart content solutions, has announced enhancements to its Content Personalisation solution, enabling broadcasters and streaming platforms to deliver more intuitive and engaging viewer experiences.

Building on its Humanised Semantic Search, Mediagenix is extending its recommendations deeper into the discovery experience, combining new semantic metadata enrichment and AI-powered search capabilities with personalisation to connect audiences with relevant content faster.

“Content discovery remains one of the biggest opportunities to improve the viewer experience today,” said Gabriel Mandelbaum, VP Content Strategy & Management. “As catalogues grow, many platforms still rely on outdated personalisation approaches that force viewers to search, scroll, and click multiple times just to find something relevant. That creates friction and missed opportunities to engage audiences with the full value of the catalogue. With these enhancements, we’re making personalisation more intuitive, more transparent, and more effective so viewers can find what they want faster and discover more of what they’ll love.”

Traditional approaches to personalisation and search often operate independently or rely on static logic, limiting their ability to guide viewers effectively. Mediagenix addresses this by bringing together semantic intelligence, audience insights, and editorial control into a unified approach to content discovery.  Enhanced metadata, semantic enrichment, and AI search capabilities enable streaming services and broadcasters to better manage large, diverse content libraries, improving discoverability, engagement and retention.

Categories: Articles, Middleware, Search/Recommendation

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