Streaming platforms are entering a new era where growth isn’t just about new subscribers — it’s about engaging the dedicated fans who already spend, watch, and explore content year-round. Now in its 20th year, Deloitte’s annual Digital Media Trends survey examines consumer preferences in the shifting media and entertainment landscape. This year’s survey finds that […]
Mediagenix, a specialist in smart content solutions, has announced enhancements to its Content Personalisation solution, enabling broadcasters and streaming platforms to deliver more intuitive and engaging viewer experiences. Building on its Humanised Semantic Search, Mediagenix is extending its recommendations deeper into the discovery experience, combining new semantic metadata enrichment and AI-powered search capabilities with personalisation […]
When users log into an online entertainment platform, they don’t want gimmicks. They want speed, relevance, seamless navigation, and something that feels like it was designed for them. Platforms that fail to deliver this are forgotten within seconds. Those that get it right become part of a user’s daily habits, like opening Spotify in the […]
More than half of global households (59 per cent) are worried about streaming annual price increases and, crucially, the majority think streaming platform price hikes (58 per cent) are unfair and unreasonable. In such a sensitive environment, service providers should not take any measure of pricing power for granted. This is according to the EY […]
Glance, the consumer AI company, and DirecTV have announced an agreement to bring Glance AI to DirecTV streaming customers in the US on DirecTV Gemini devices in early 2026. The latest complement to DirecTV’s personalised consumer experience, Glance AI offers interactive AI-powered content and commerce screensavers providing access to new entertainment, shopping, and creative experiences. […]
Online privacy and data sharing have been back in the headlines following the introduction of the Online Safety Act. Data from Kantar Media TGI shows that while consumers are worrying about personal information online they also don’t mind sharing data if it delivers a better viewing experience – such as personalised advertising on streaming platforms. […]
Making Science, a global consulting firm specialising in AI-powered digital acceleration and performance marketing, has announced the launch of Creative Hub, a game-changing performance AI tool designed to give marketers full control over how they can create, measure, optimise and scale creative assets for advertising in the age of generative AI. Creative Hub provides brand […]
ThinkAnalytics, a specialist in video content discovery and personalisation, has announced that Astro, the media and content company in Malaysia, has again chosen ThinkAnalytics to drive viewer engagement on its sooka streaming service. Astro went live with ThinkMediaAI at the end of April and is already reporting that ThinkMediaAI’s personalised user experience and enhanced content […]
AI-driven content curation is fast becoming a cornerstone of the entertainment industry. With more platforms than ever before and thousands of titles to choose from, personalised recommendations aren’t just a luxury—they’re a necessity. Viewers want choice, but they also want relevance, and AI promises to deliver exactly that in real time. Streaming giants are using […]
A study of 2,510 adults in the UK and US reveals that 78 per cent of consumers want brands to use video more, but brands are falling short. The fourth annual State of Video Technology report – from idoomo and market research firm Atomik Research – also shows very high demand for next generation video, […]