VideoAmp, TVision expand licence agreement
February 12, 2026
TVision, a company measuring TV and CTV viewer engagement, and VideoAmp, the tech-first measurement company, have announced an expanded licensing agreement that delivers TVision’s person-level calibration data for CTV to VideoAmp. The new deal expands an existing agreement between the two companies for Linear data.
TVision reports second-by-second attention and co-viewing for all major US linear TV networks and channels, as well as hundreds of apps, including the walled gardens. The company measures millions of programmes and ad impressions.
VideoAmp uses TVision’s robust CTV and linear data for insights that enhance the demographic ratings data that VideoAmp generates using its own commingled viewership dataset to deliver holistic TV measurement at scale.
“Viewers move from linear to CTV viewing experiences seamlessly and within viewing sessions. It’s important to us to have holistic person-level data to understand the true viewer experience and measure app and network engagement in a transparent manner,“ commented Randy Laughlin, SVP, Strategy and Partnerships at VideoAmp.
“We are excited to deepen our relationship with VideoAmp, a clear leader in the TV measurement space,” added Yan Liu, CEO of TVision. “By combining our linear and CTV person-level data with their strong household-level data, VideoAmp extends its leadership position in the market.”
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