xpln.ai, the next-generation attention intelligence platform, and TVision, the company measuring second-by-second TV and CTV viewer attention and engagement, have announced a strategic partnership that transforms granular, panel-based CTV attention data into scalable, predictive models advertisers can apply consistently across connected TV (CTV) environments worldwide. As advertisers look for more reliable ways to evaluate media […]
Viant Technology, a specialist in CTV and AI-powered programmatic advertising, has entered into a definitive agreement to acquire TVision Insights, an attention measurement provider. The deal is valued at $40 million (€33.9m). With this acquisition, Viant strengthens its AI-powered programmatic platform by integrating TVision’s proprietary attention signals directly into its buying platform. Combined with Viant’s […]
OpenX Technologies, the omnichannel supply-side platforms, has announced the launch of OpenX Attention Targeting, a capability that allows advertisers to target high-attention CTV inventory in real time. Powered by TVision, a specialist in CTV attention measurement, and available exclusively through OpenXSelect, this new integration enables advertisers to reach the most engaged CTV audiences and improve […]
TVision, a company measuring TV and CTV viewer engagement, and VideoAmp, the tech-first measurement company, have announced an expanded licensing agreement that delivers TVision’s person-level calibration data for CTV to VideoAmp. The new deal expands an existing agreement between the two companies for Linear data. TVision reports second-by-second attention and co-viewing for all major US […]
Wurl, a specialist in streaming TV, in partnership with TVision, the TV and CTV viewer engagement measurement company, have published a report, The Impact of Emotion Alignment on Ad Attention in Streaming TV, that offers an analysis across 50+ advertiser campaigns to explore how emotional alignment between ads and on-screen content can boost attention on […]
VIZIO’s Inscape, a provider of currency-grade smart TV data, and TVision, the company measuring every second of TV and CTV viewer engagement, announced they have extended their data partnership. The multi-year agreement provides immediate benefits to the entire media ecosystem. Leveraging TVision’s passive measurement panel enriches Inscape’s nationally-representative households based on 24+ million opted-in devices. […]
ShowHeroes, a specialist in delivering sustainable digital video advertising and CTV solutions, has announced the expansion of its proprietary Attention Index model to connected TV (CTV). This latest innovation is achieved through a collaboration with TVision, a provider of television measurement and audience attention data. This alliance broadens the global reach of ShowHeroes’ attention measurement […]
Run3TV, the ATSC 3.0 application platform that enables Smart Broadcasting for local TV broadcasters, has announced a partnership with audience measurement firm TVision, to provide accurate viewing and attention data from the TVision audience panel. TVision maintains a panel of approximately 5,000 US households representing more than 14,000 people, measuring person-level viewer engagement and attention […]
TVision, the company measuring TV and CTV viewer engagement, and FuboTV, the US sports-first live TV streaming platform, have revealed that Fubo ads outperform average attention across CTV apps and linear, capturing more attention among 24-54 year olds than all other benchmarks. According to insights gleaned from TVision’s passive CTV viewing panel, Fubo audiences are […]
LG Ad Solutions, in partnership with CTV measurement specialist TVision, have released the findings of a study that reveals CTV content has a 13 per cent higher attention index and a 74 per cent higher co-viewing incidence than linear TV content. LG Ad Solutions partnered with TVision to use a combination of their camera Sensor, […]