Alliance of Media Independents partners with IAS
February 10, 2026
The Alliance of Media Independents has announced a partnership with Integral Ad Science (IAS) – a specialist in media measurement and optimisation. This partnership will help support independent agencies in delivering strong, measurable results for their customers through actionable media quality insights, improving transparency, and helping members maximise performance across digital channels.
Through the partnership, the Alliance and IAS will work together to provide shared thought leadership, practical tools, education and events, designed to help independent agencies navigate the media landscape with confidence.
Terry Martin, Managing Director at the Alliance of Independent Agencies, commented: “Partnering with Integral Ad Science is another important step in our mission to support independent agencies with trusted, world-class capabilities. As media investment becomes ever more complex, IAS brings clarity and confidence, helping our members protect value, strengthen transparency, and deliver meaningful results for their clients today and into the future.”
“Independent agencies are an engine for innovation in the advertising industry, but they are also navigating a landscape where every pound of an advertiser’s budget must be proven and protected,” added Emma Jowett, RVP Northern Europe, Integral Ad Science. “Through our partnership, we are providing the dual advantage of best-in-class technology paired with our expert service teams to support their drive for greater ROI. By moving beyond basic verification to use the industry’s most robust media quality metrics as a lever for real-time campaign optimisation, we are enabling these agile teams to strip away waste and maximise performance in an era where efficiency is non-negotiable.”
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