Integral Ad Science (IAS) has announced IAS Total TV, a new suite of Connected TV (CTV) solutions designed specifically to bring ‘linear-like’ transparency to streaming TV. IAS Total TV can provide marketers with genre, rating, language, show and programme-level data in aggregate from Disney, NBCUniversal, Paramount and Prime Video, in addition to multiple opted-in publishers […]
Integral Ad Science (IAS), a specialist in media quality, has announced an expansion of its Total Media Quality (TMQ) coverage for TikTok. This expansion into four new ad formats, including Search Ad Campaigns, Upgraded Campaign Creation Experience for Brand & Smart+ Traffic Objectives, GMV Max (US), and TikTok Lite (US) ensures IAS provides comprehensive coverage […]
The Alliance of Media Independents has announced a partnership with Integral Ad Science (IAS) – a specialist in media measurement and optimisation. This partnership will help support independent agencies in delivering strong, measurable results for their customers through actionable media quality insights, improving transparency, and helping members maximise performance across digital channels. Through the partnership, […]
Integral Ad Science (IAS), the media measurement and optimisation platform,has announced that Melissa Furze joined the company as Head of Data Science at IAS reporting to the Chief Technology Officer. Furze will lead the company’s global data science, AI, and analytics strategy, partnering with product, engineering, and the commercial teams to accelerate innovation, strengthen protection […]
Integral Ad Science (IAS) has announced IAS Agent, a new AI-powered assistant that helps customers activate campaigns faster, uncover deeper insights instantly, and optimise performance at scale. Powered by a comprehensive dataset—and backed by 15+ years of proprietary IAS insights—IAS Agent is intuitive by design, empowering any marketer to deliver the trusted intelligence brands rely […]
Integral Ad Science (IAS), a media measurement and optimisation platform, has published its 2026 Industry Pulse Report for the UK. The findings point to digital video, social platforms and mobile as central to next year’s media plans, with the industry addressing a sharp increase in AI-generated content and creator-led media, pointing to a complex media […]
Integral Ad Science (IAS), the media measurement and optimisation platform, today has received accreditation from the Media Rating Council (MRC) for its server-to-server (S2S) integration of Amazon DSP impressions, viewability, and invalid traffic (IVT) data into its digital advertising measurement platform. Brands and agencies are increasingly calling for independent and accredited measurement across all platforms, […]
Integral Ad Science (IAS) the media measurement and optimisation platform, has announced the expansion of its measurement partnership with Snap Inc. to give advertisers greater tools to validate and optimise ad effectiveness to drive value for their campaigns across Snapchat, including Sponsored Snaps. Advertisers can now leverage comprehensive third-party measurement for Viewability and Invalid Traffic […]
Integral Ad Science, the media measurement and optimisation platform, has announced it was integrated by TikTok Pangle to launch new Brand Safety Features, in addition to Viewability and Invalid Traffic (IVT) Measurement, for advertisers on TikTok Pangle, the ad network for TikTok for Business. TikTok Pangle totals over 380,000 global apps with a daily active […]
Publica by IAS, the Connected TV ad server for publishers and smart TV manufacturers, has announced the next phase of its multi-year global partnership with Samsung Ads, the advertising division of Samsung Electronics. Through this collaboration, Publica enables Samsung Ads to enhance its ad-supported service offering with a seamless, TV-like viewer experience while monetising video […]