As measurement continues to evolve, WARC, the specialist in marketing effectiveness, has released The Future of Measurement 2025, a report that explores the emerging trends in media and creative measurement. It focuses on three key areas: the growth of marketing experiments, the price measurement gap, and the rise of AI-powered creative testing. Paul Stringer, Managing […]
Relo Metrics, the sports measurement platform, and Meltwater, a global provider of media, social, and consumer intelligence, today announced a new partnership that will transform how sports and entertainment customers measure and maximise sponsorship performance in the digital landscape. This collaboration will enable customers to unlock insights with Relo’s AI-powered sponsorship analytics platform alongside Meltwater’s […]
Media.net, a supply-side platform (SSP) and a leader in contextual advertising technology, has announced it is the first to integrate with Symitri, performance marketing’s first real-time data cleanroom for the open Internet. The partnership marries Symitri’s scalable, API-integrated solutions with Media.net’s rich context, content and privacy-centric data signals to enable stronger performance and addressability on […]
Integral Ad Science (IAS), a leading global media measurement and optimisation platform, has announced the launch of its AI-driven Total Media Performance (TMP) solution. Total Media Performance (TMP) enables advertisers to achieve better campaign outcomes by integrating IAS’s media quality signals with in-flight optimisation. Leveraging responsible and trusted artificial intelligence (AI) models to align media […]
Truthset, a data validation company in the US, has announced a rollout of Record-Level Transparency (RLT) for data records it processes. The new capability empowers data providers to identify and sequester demographic files based on score quality. RLT is the first advancement in Truthset’s data quality product portfolio since announcing its Series A funding in […]
Vidmob, the creative data company, has revealed key findings from a Forrester Opportunity Snapshot study, Maximize Media Impact With AI-Driven Creative Insights. The study, commissioned by Vidmob and conducted by Forrester Consulting, highlights the importance of creative quality and measurement in maximising advertising effectiveness, including approaches and tools used by B2C marketing leaders to predict […]
Platform Communications has announced the appointment of Edward Bell as Associate Director. Bell brings over a decade of experience working with major tech and media brands, most recently at WPP’s specialist tech agency AxiCom. Over his career, he has driven global media relations programmes for data companies Kantar and the Open Data Institute, managed content and […]
New TV insights platform, 7M Discovery, provides brands with data-driven insight on when they and their industry are discussed on television to enable tactical planning for marketing strategies. Launched by contextual data company 7th Minute, TV analytics tool 7M Discovery uses advanced transcription technologies to identify and analyse every word spoken on TV and determine whether […]
Ateliere Creative Technologies, a leading developer of media supply chain solutions, announces it has joined the Amazon Web Services (AWS) Independent Software Vendor (ISV) Accelerate Program, a co-sell program for organizations that provide software solutions that run on or integrate with AWS. The program helps organizations drive new business and accelerate sales cycles by connecting […]
Sky Ireland, Primary Partner of the Republic of Ireland Women’s National Team, has announced the five recipients of the inaugural Sky WNT Fund. The Sky bursary is designed to support members of the senior women’s team on their paths outside of football. The announcement follows the unveiling of the fund earlier this year, on March […]