Advanced Television

WBD adds Luge World Cup to winter sports portfolio

November 6, 2025

Warner Bros Discovery (WBD) Sports Europe has agreed a partnership with the International Luge Federation (FIL) that will bring luge events to fans across Europe during the 2025-2026 season.

Luge will be available on WBD’s channels and platforms across Europe with localised coverage and commentary of all major World Cup events throughout the season. The action will be live on Eurosport across Europe, which has been covering the season for 35 years, as well as on TNT Sports in the UK and Ireland. Streaming coverage will also be available for HBO Max and discovery+ subscribers (digital coverage excludes Austria, Germany and Latvia). In addition, WBD’s digital platforms will amplify storytelling around luge and its athletes all year-round through editorial articles and additional content.

Luge now forms part of WBD’s enhanced winter sports offer for the 2025/2026 season with a view to collaborating with the FIL on a longer-term basis as part of the run up to the Olympic Winter Games French Alps 2030. WBD’s winter sports portfolio currently features coverage of 13 different sports such as alpine skiing, biathlon and ski jumping, and every World Cup and World Championship event (excluding the Nordics, rights vary per market) in addition to all 116 medal events from the upcoming Olympic Winter Games Milano Cortina 2026.

Trojan Paillot, SVP, Sports Rights Acquisitions and Syndication at WBD Sports Europe, commented: “We are known as the home of winter sports and have built a proud reputation over several decades for our dedication to covering every story from more sports, events and athletes throughout the winter season than any other broadcaster. We’re pleased to have partnered with the FIL to feature the Luge World Cup in our boosted live winter sports offer for fans. Luge will feature as part of our road to Milano Cortina 2026 with the Olympic Winter Games returning to Europe, providing even more opportunities to engage sports fans following a monumental Olympic Games Paris 2024 where we connected the Games to more viewers than ever before.”

FIL President, Einars Fogelis, added: “With this cooperation, we are reaching our loyal fans in Europe’s traditional luge markets. The combination of the well-established Eurosport brand and the global reach of the streaming platforms discovery+ and HBO Max represents an important step toward greater visibility, professionalism, and attractiveness for our sport.”

Major events on the 2025-2026 FIL Luge calendar include: 

Artificial Track / FIL World Cup + Olympics 2025–26

  • 7-12 February 2026 — Olympic Winter Games, Milano Cortina 2026, Italy

Categories: Articles, Content, Rights

Tags: , , , ,