ITV Studios has confirmed The H Club Studio as the new location for its Daytime shows: Lorraine, This Morning and Loose Women. From January 2026, the new studio, in London’s Covent Garden, will see the ITV Studios Daytime label produce and broadcast almost 900 hours of live daily programming annually.

The studio will be equipped with state of the art tech facilities including a 360 degree set with LED walls which will ensure a quick turn around between shows and maximise use of the studio space. The shows will be produced in a more sustainable way using one, high spec, remote gallery to produce and broadcast all three live programmes daily and any other productions wishing to use the space outside of the Daytime transmission. The remote gallery will be supplied by Gravity Media.

ITV Studios will occupy two floors of The H Club including the renovated studio. The shared studio space which will allow for increased synergy between the three Daytime shows and the central London location is convenient for booking and visiting guests.

Emma Gormley, Managing Director ITV Studios Daytime  said: “As we work towards more cutting edge and efficient ways to produce Daytime shows in 2026, this move to The H Club studio offers state of the art technology that we can use across our programmes to create shows that are distinctive – with a look and feel that are familiar to and loved by our viewers. In a time of transformation for the entire industry, I want to thank all our Daytime teams for their dedication and skill in producing high-quality, compelling live shows every day throughout this period.”

The move to a new central London location was announced as part of wider production and scheduling changes to Daytime earlier this year.

Lorraine, This Morning and Loose Women share a combined weekly reach of 5 million viewers with over 17 million followers across their social platforms as well as boasting a collection of over 50 awards

ITV’s 2026 Daytime schedule will see Lorraine run from 9.30am-10am, on a seasonal basis for 30 weeks of the year with Good Morning Britain airing from 6am to 10am during the weeks Lorraine is not on air. This Morning will remain in its 10am-12.30pm slot on weekdays throughout the year, while Loose Women will be in the 12.30-1.30pm slot, again on a seasonal basis for 30 weeks of the year.

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Tags: GMB, itv, ITV Studios, London, Lorraine, production