Nielsen, the specialist in audience measurement, data and analytics, has published its latest All Screens Video Landscape report for Poland, covering viewing (a combination of total reach and time spent) from four screens: TVs, PC/laptops, smartphones and tablets.

The ranking is opened by Warner Bros Discovery with a share of 18.45 per cent. There is a change in second place, with Telewizja Polska, with a share of 18.37 per cent, overtaking the Polsat Group, whose share in February fell by 0.4 percentage points to 17.63 per cent.

Further down, there was a change in the position of the Meta group, which ranked seventh, ahead of Netflix and SPI. In tenth place in the ranking was Canal+ with an almost 2 per cent share.

TV continues to be the preferred home screen for watching video. However, there was a slight decrease in the share of this screen for Google and an increase of one percentage point for Netflix.

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Categories: Articles, Consumer Behaviour, Research, VOD

Tags: Canal+ Polska, netflix, nielsen, poland