Action sports property X Games is entering the streaming television market with a new FAST channel by partnering with Frequency, a specialist in creating and distributing streaming channels.

Now owned by MSP Sports Capital, the X Games will build its streaming channel by mixing global live events with its  library of content across more than three decades.

“We’re excited for fans of the X Games and action sports to have 24/7 access to X Games content on our own branded channel,” commented Scott Guglielmino, President and COO, X Games. “By partnering with Frequency and the powerful Studio tool set, we’re able to not only seamlessly bring our action sports content library to our audience, but also extend distribution of and access to our worldwide live events portfolio.”

“The X Games brand is very strong in the sports world, and we’re thrilled to be able to power its first action in FAST,” said Blair Harrison, CEO and Founder of Frequency. “Sports is a category that we believe will see exponential growth in streaming television, and X Games will be able to reach new audiences through this channel. Frequency’s expertise with live events, automation capabilities and commitment to aesthetically-pleasing viewer experiences will provide enormous value as X Games scales its distribution footprint with Studio.”

Distribution for the X Games FAST channel will be announced at a later date to coincide with the property’s major live events in 2025.

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Tags: FAST, frequency, X Games