Frequency, the engine powering some of the world’s leading streaming television channels, has announced that James Smith has joined the company as General Manager, Monetisation. Smith will lead the company’s advertising and revenue strategy, helping channel operators and distribution partners grow monetisation via Frequency’s novel architecture, advertising formats, and deep integrations. Smith joins Frequency at […]
Action sports property X Games is entering the streaming television market with a new FAST channel by partnering with Frequency, a specialist in creating and distributing streaming channels. Now owned by MSP Sports Capital, the X Games will build its streaming channel by mixing global live events with its library of content across more than […]
Frequency, the engine behind some of the world’s best-known streaming television channels, has announced at MIPCOM the European expansion of its Managed Channel Services (MCS) division. Launched in the US to support rights holders and brands creating premium FAST channels, Frequency is now extending MCS and its end-to-end channel solutions to English-speaking Europe, with plans […]
Frequency, the streaming TV channel engine, has announced that Cineverse has chosen Frequency to deliver channels from its streaming portfolio to more than 25 platforms. Cineverse, which owns and operates a wide range of FAST brands including AsianCrush, The Dove Channel, Midnight Pulp, RetroCrush (pictured), Comedy Dynamics, the Yu-Gi-Oh! Channel and the soon to launch […]
As the 2024 US presidential election heats up, leading programmatic media partner MiQ has unveiled new election TV data that exposes a significant frequency imbalance in political advertising: 20 per cent of households received over 80 per cent of ad impressions on both CTV and linear TV, highlighting the urgent need for political advertisers to […]
Frequency has announced the launch of Studio 5, the next major release of its cloud-native, multi-tenant SaaS platform, which enables the creation, management, distribution and monetisation of linear channels. With Studio 5, subscribers can access enhanced capabilities and services, including new content ingestion automation, scheduling automation, ultra-low latency live channel switching, advanced content filtering, and […]
South Africa’s new Minister of Communications, Mondli Gungubele, has updated parliament on the latest plans for digital broadcasting in the country. The new date is that analogue frequencies must be vacated by July 31st and ready for digital transmissions as well as an ending of any remaining dual illumination by the end of 2024. The […]
Frequency – a platform for virtual linear and FAST (free ad-supported streaming television) channel creation and Wurl – the specialist in data-driven solutions for CTV have announced a strategic partnership. Wurl will be Frequency’s preferred advertising monetisation partner. Frequency will be Wurl’s preferred partner for advanced FAST and virtual linear channel creation. Customers will now […]
Frequency, the cloud-based video platform powering linear channels for content providers across the globe, has announced a partnership with Cineflix Rights, the UK-based independent TV content distributor, to launch Cineflix’s suite of free ad-supported streaming TV (FAST) channels. Cineflix’s channels, Real Disaster, Crime & Justice, Property & Reno were created using Frequency’s platform and feature […]