Action sports property X Games is entering the streaming television market with a new FAST channel by partnering with Frequency, a specialist in creating and distributing streaming channels. Now owned by MSP Sports Capital, the X Games will build its streaming channel by mixing global live events with its  library of content across more than […]

DAZN, the sports streaming platform, and X Games, a specialist in action sport, have signed a multi-year global broadcast partnership which will see DAZN become a global streaming partner for X Games’ distribution of live events. This partnership will offer fans the opportunity to enjoy all the best action from the live events as well […]

ESPN has sold a majority interest in X Games, the global action sports franchise it founded in 1995 that made household names of skateboarders, snowboarders, BMX riders and freestyle motocross athletes. As part of a multiyear agreement, MSP Sports Capital, a New York City-based private equity firm with investments in McLaren Racing Limited and four […]

In the first action sports event to take place in North America since the pandemic put large events on hold, X Games Aspen 2021 content across ESPN, ESPN2 and ABC experienced double-digit viewership increases on television and triple-digit growth on social and digital media platforms. Driven by the rise of young talent, with six of […]