DSPolitical, Beeswax voter targeting partnership
August 22, 2024
DSPolitical, a digital advertising and technology company for Democratic and progressive candidates and public affairs initiatives, have announced a partnership leveraging Beeswax, FreeWheel’s demand-side platform. The arrangement provides DSPolitical with the ability to unlock capabilities and match voter file data to sophisticated household-level identifiers via the FreeWheel Identity Network, enhancing the accuracy and scale of voter-targeted Connected TV (CTV) advertising.
DSPolitical is the first political digital advertising company to leverage the FreeWheel Identity Network to further integrate privacy-centric voter file data into CTV campaigns. This will allow for unprecedented accuracy in targeting voter audiences on CTV with unmatched reach, frequency, and scale through Beeswax’s expansive premium inventory.
“Our new partnership with Beeswax represents an enormous leap forward in targeted digital political advertising on CTV,” said Mark Jablonowski, President of DSPolitical. “By leveraging household-level identifiers from the FreeWheel Identity Network and integrating that with our voter file data and current offerings, we can deliver CTV ads with even greater precision. This technology not only enhances our clients’ ability to reach voter audiences, but also ensures brand- and privacy-safe, high-quality ad placements during this critical campaign season.”
The FreeWheel Identity Network – an identity solution that creates interoperability between aggregated leading identity solutions and client first-party identity data – will provide DSPolitical with a robust and highly accurate targeting mechanism, significantly improving the scale and effectiveness of CTV campaigns.
“As we near the presidential election, we are excited for Beeswax and DSPolitical to partner to drive impactful, results-oriented advertising using the FreeWheel Identity Network, which bridges first-party IDs with common identity signals, setting a new standard for accuracy and efficiency in voter audience targeting,” said Mark McKee, General Manager of FreeWheel.
As the 2024 presidential election approaches, political campaigns are increasingly turning to digital platforms to engage with voters and the ability to deliver targeted, relevant messages on the largest and most influential screen in the home is more important than ever. Beeswax’s technology with the FreeWheel Identity Network coupled with DSPolitical’s voter file data ensures clients will have a distinct advantage in reaching and influencing voters through CTV.
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