An estimated 24.6 million Americans tuned in on January 20th to watch the inauguration of Donald Trump as 47th president of the US, according to Nielsen. Viewership peaked with 34.4 million viewers during the 12:15pm ET quarter-hour. While coverage varied by network, 15 networks aired coverage of the 60th Inauguration Day events from approximately 10:30am […]
TikTok quickly resumed services in the US after incoming President Donald Trump said he would issue an executive order to give the social media app a reprieve when he takes office today [January 20th]. On January 18th, the Chinese-owned app stopped working for its estimated 170 million American users, after a law banning it on […]
A US court has rejected the Biden administration’s bid to restore net neutrality rules that would have prevented operators from prioritising traffic carried over their networks. On January 2nd, the court ruled that the federal government does not have the authority to regulate internet providers like utilities. The rules were first introduced in 2015 by […]
Fox News Channel (FNC) will debut new immersive graphics technology during its Fox News: Democracy 2024 coverage on November 5th. As part of FNC’s renovation of its premiere Studio M earlier this year, the network’s engineers enhanced the viewer experience with several technology and design innovations, including augmented reality (AR) technology for anchor Bill Hemmer’s […]
DSPolitical, a digital advertising and technology company for Democratic and progressive candidates and public affairs initiatives, have announced a partnership leveraging Beeswax, FreeWheel’s demand-side platform. The arrangement provides DSPolitical with the ability to unlock capabilities and match voter file data to sophisticated household-level identifiers via the FreeWheel Identity Network, enhancing the accuracy and scale of […]
As the 2024 US presidential election heats up, leading programmatic media partner MiQ has unveiled new election TV data that exposes a significant frequency imbalance in political advertising: 20 per cent of households received over 80 per cent of ad impressions on both CTV and linear TV, highlighting the urgent need for political advertisers to […]
FOX News Media will present extensive live coverage of the CNN presidential debate between candidates President Joe Biden (D) and former President Donald Trump (R) on June 27th in Atlanta, Georgia. Special programming will be available across all of FOX News Media’s key platforms, including FOX News Channel (FNC), FOX Business Network (FBN), FOX News […]
Samba TV, a provider of TV technology for audience data and omniscreen measurement, has released its Guide to Political Advertising: 2024 Report, detailing proprietary Samba TV data and study results as part of a survey conducted with global research firm HarrisX. At a time of all-time low trust and dissatisfaction in media, this political season […]
FOX News Channel’s (FNC) midterm election primetime coverage (8-11PM/ET) dominated all broadcast and cable television networks, according to data from Nielsen Media Research. FNC’s primetime coverage delivered 7,422,000 viewers and 1,879,000 in the 25-54 younger demographic, making it the highest-rated election night coverage in all of television in total viewers and the A25-54 demographic, beating […]
A Delaware judge has rejected a motion by Fox Corp to dismiss Dominion Voting System’s $1.6 billion (€1.52bn) defamation lawsuit over the Fox News 2020 presidential election coverage. Superior Court Judge Eric Davis, who last December said Dominion could sue Fox News Network, said the voting machine company can also sue Fox Corp because it […]