Roku has announced the Apple TV app is available on the Roku platform effective immediately. Roku users can now add the Apple TV app via the Roku Channel Store to discover and watch movies, TV shows and more, including accessing their iTunes video library and subscribing to Apple TV channels directly on Roku devices.

Starting November 1st, Apple TV+, Apple’s now SVoD service, will be available on the Apple TV app on the Roku platform.

“With the Apple TV app coming to Roku, our customers will enjoy an even broader range of exciting entertainment, including the highly anticipated Apple TV+ service,” said Scott Rosenberg, Senior Vice President and General Manager of Platform Business, Roku. “Roku is a valuable partner for content providers looking to reach a large and engaged audience, and we’re looking forward to bringing this new option to Roku users.”

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