Panasonic has unveiled its Viera Connect- an enhancement of its connected IPTV offerings on 2011 Viera HDTVs to include a robust collection of applications such as expanded video streaming, and two-way interactive features from gaming to social networking, and fitness programs.

Panasonic has also unveiled Viera Connect Market, a service which allows consumers to personalise their experience via a catalogue of apps from third-party developers and announced that Viera Connect will be an open IPTV platform with its SDK/API available to application developers and its Middleware technology available to connected device manufacturers.

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