The UK government has suspended its YouTube adverts following concerns they are appearing alongside “inappropriate” material on the video-sharing portal – such as videos from supporters of terrorist groups.

The Cabinet Office said it was seeking assurances from YouTube’s owner Google that its messages would be displayed in a “safe and appropriate way” in future. Google, which has been attacked by MPs for not doing more to curb online hate speech, said it would review controls.  The internet giant said it had “strict guidelines” about the placement of adverts but conceded “we don’t always get it right”.

The Guardian and Channel 4 have also pulled their YouTube ads citing similar concerns.

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