Advanced Television

Monster Energy debuts immersive ad in Cosm’s shared reality venues

June 13, 2026

Cosm and Monster Energy are set to unveil their first-ever full-dome immersive advertisement in Shared Reality across Cosm venues for all UFC events.

Spanning Cosm’s 87-foot diameter Dome with cutting-edge LED technology, the dynamic creative features the iconic Monster Energy can in larger-than-life scale, highlighting its vibrant black-and-green colorway, showcasing new possibilities for venue-wide brand activations. 

This creative partnership is a continuation of Monster Energy as Cosm’s Official Energy Drink Partner under a multi-year sponsorship agreement that was announced earlier this year. It represents a first-of-its-kind  demonstration of how premium brands can leverage Cosm’s immersive technology to expand audience reach and elevate the fan experience.

Premiering June 14th during Cosm’s presentation of UFC Freedom 250 and continuing across all UFC programming at Cosm venues.

Categories: Press Releases

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