Keynes Digital, a performance advertising partner for CTV, says that US advertisers are embracing live sports programming on CTV like never before, with 20 per cent of Keynes’ advertisers activating live sports in April. The move signals a major shift from branding experiments to strategic, performance-driven investments and highlights the accelerating trend toward programmatic access […]
TKO Group Holdings, the US media conglomerate and owner of sports organisations UFC and WWE, as well as media company IMG, has announced financial results for its first quarter ended March 31st 2025. Revenue increased 4 per cent, or $46.4 million (€41.2m), to $1.26 billion. The increase primarily reflected an increase of $74.8 million at […]
Shauna Bannon, an accomplished MMA powerhouse and rising UFC star, has officially joined OnlyFans as a sponsored athlete. A multiple-time MMA champion and the only current Irish female fighter on the UFC roster, Bannon’s stock is rising fast in the combat sports world. From clinching victories in both professional and amateur MMA—including title wins across […]
Starzplay, the MENA SVoD service, will exclusively stream UFC 314 live from the Kaseya Center in Miami, US on April 13th, at 06:00 AM GST. The event is headlined by a featherweight title bout between Alexander Volkanovski and Diego Lopes, complemented with a highly anticipated co-main event and a major UFC debut, adding to the […]
Endeavor Group, the sports and entertainment giant, has announced the completion of its acquisition by Silver Lake, a specialist in technology investing, in partnership with the Endeavor management team and additional investors. Silver Lake and its co-investors have acquired 100 per cent of the outstanding shares in Endeavor they did not already own, other than […]
TKO Group Holdings, owner of WWE and UFC, has announced financial results for its full year ended December 31st 2024 – the company’s first full year of results since forming in September 2023. Revenue for 2024 increased 67 per cent YoY to $2.804 billion (€2.6bn). The increase reflected the increase of $1.015 billion of revenue […]
DAZN, the sports streaming platform has announced an extension to its UFC deal in Germany and Austria to 2027. MMA fans in the DACH region can continue to look forward to all UFC Fight Nights and numbered events (approximately 42 a year) live and exclusively on DAZN in the coming years with German commentary. In […]
Meta has announced that Dana White, John Elkann and Charlie Songhurst have been elected to the company’s board of directors. Mark Zuckerberg, Founder and CEO of Meta, commented: “Dana, John and Charlie will add a depth of expertise and perspective that will help us tackle the massive opportunities ahead with AI, wearables and the future of human […]
TKO Group, owner of WWE and UFC, has reported Q3 revenue of $681.2 million (€632.2m) – an increase of 52 per cent on the same quarter last year. The company revised its FY target for revenue to the upper end of the range of $2.670 billion to $2.745 billion. Ariel Emanuel, Executive Chair and CEO […]
TKO Group, the sports and entertainment company that owns UFC and WWE, has reached a definitive agreement with Endeavor to acquire Professional Bull Riders (PBR), On Location, and IMG in an all-equity transaction valued at $3.25 billion (€3.01bn). TKO Group said the strategic acquisition of these sports and hospitality assets from Endeavor expands its operational […]