TKO Group Holdings has announced the successful staging of two major international events in the Middle East and a neighbouring market, with WWE Night of Champions in Riyadh, Saudi Arabia and UFC Fight Night: Fiziev vs Torres in Baku, Azerbaijan. Both events delivered sold-out arenas, strong partner support, and significant fan engagement both locally and […]
Following Paramount+’s recent announcement that the UFC Freedom 250 event – held at the White House – reached a record-breaking 17 million total viewers on the platform across the US and Latin America, UFC has announced that viewership in additional countries, including Australia, China, India, South Korea, New Zealand and the UK, has doubled the […]
Cosm and Monster Energy are set to unveil their first-ever full-dome immersive advertisement in Shared Reality across Cosm venues for all UFC events. Spanning Cosm’s 87-foot diameter Dome with cutting-edge LED technology, the dynamic creative features the iconic Monster Energy can in larger-than-life scale, highlighting its vibrant black-and-green colorway, showcasing new possibilities for venue-wide brand […]
Paramount Skydance’s pre-tax earnings rose in Q1 2026 as streamlined operations and improved results in its streaming and studios businesses helped offset declines in television. The results are the first since the media giant agreed a $110 billion (€94bn) deal to acquire Warner Bros Discovery (WBD). Q1 adjusted earnings before interest, taxes, depreciation, and amortisation […]
Sports fans today have more ways than ever to watch their favourite teams and leagues. Data from Hub Entertainment Research’s Evolution of Sports: What’s the Score? Wave 5 study finds that the growing number of services carrying games is also making sports harder for fans in the US to find. Hub’s bi-annual sports study tracks how […]
Mixed martial arts is set to return to Spanish television as Movistar Plus has reached an agreement to broadcast WOW, the country’s leading MMA competition, backed by former UFC Featherweight Champion Ilia Topuria and professional footballer Cristiano Ronaldo. The platform will offer full coverage of the promotion’s events, beginning with its next major fight night, […]
Paramount Skydance has reported a wider net loss of $573 million in Q4 2025, and that it increased revenue by 2 per cent to $8.15 billion (€6.91bn). The entertainment giant, which is embroiled in a bidding battle with Netflix for ownership of Warner Bros Discovery (WBD), saw improvements in its streaming business offset by continued […]
Gracenote, the content data business unit of Nielsen, has found that the total catalogue growth of Prime Video, Apple TV, Disney+, Netflix and Paramount+ increased by 20 per cent year-on-year (YoY). Of significance is sports programme offerings in 2025 across the top five SVoD services increased by 52 per cent. This sharp increase, identified in […]
Research from Ampere Analysis reveals that streaming platforms will spend $14.2 billion (€11.9bn) on sports rights in 2026, an increase of 7 per cent on the $13.2 billion spent in 2025. Prime Video is set to become the largest streaming investor in sports rights globally, overtaking DAZN for the first time, forecasts Ampere Analysis. Further […]
Paramount, a Skydance Corporation, and UFC, the MMA organisation, have announced a seven-year, multi-territory expansion of their partnership, securing UFC media rights for Paramount+ across Latin America and Australia starting in 2026. This agreement expands upon the seven-year media rights partnership announced in August in which Paramount+ becomes the exclusive home of all UFC events […]