Openreach has set out a package of measured broadband offers designed to help  providers compete more effectively in an increasingly competitive market, support better value for their customers and encourage take-up of Full Fibre services across the UK.

The offers are intended to give providers more flexibility to compete for customers –  particularly where competition is strongest – and support upgrades away from older, less reliable copper connections onto the UK’s most reliable broadband technology – Full Fibre. High-level detail on each offer is further below and full briefings will be available on our website in due course.

James Lowther, Managing Director for Commercial, said: “The broadband market has changed fundamentally and competition is now stronger than ever. At the same time, we’ve built a nationwide Full Fibre network more efficiently than others, so these offers are about sharing that with customers and making upgrades more attractive – at a time when many households are watching every bill. We believe competition should deliver real value and benefits for customers, and that’s exactly what these offers are designed to support.”

More detail on the offers

1. Frontbook ARPU cap and 2.5G ONT Box Swap offer

From July 1st Openreach will put a ceiling on what a CP pays, on average, for eligible new and upgraded fibre lines. If the CP pushes the average revenue on new and upgraded lines above £19.32 a month, their effective charge will be capped at that level. The £90 fee to swap to a 2.5G ONT will also be removed for upgrades to speeds of 1.8Gbps.

2. Incremental New to Openreach customer offer

From October 1st, Openreach will offer CPs extra discounts on new to Openreach FTTP customer connections that go above their baseline volume levels. There are three tiers which increase the incentives, with longer discounts for stronger performance at higher tiers.

3. Incremental New to Openreach customer offer in VMO2 areas

From October 1st, in addition to the national Incremental New to Openreach customer offer, Openreach will give providers an extra £50 rebate for winning incremental new FTTP customers in areas where it competes with Virgin Media O2. The offer only applies to customer wins above baseline levels, so it’s designed to drive genuinely incremental new end customer wins.

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Categories: Press Releases

Tags: fibre, Openreach, UK