Roku has launched Fox One as a Premium Subscription on The Roku Channel in the US. Roku customers can now subscribe to Fox One using their Roku account for live and on-demand access to signature Fox news, sports, and entertainment in one seamless experience on The Roku Channel.

The launch will make it possible for US customers that subscribe to Fox One to stream all 104 matches of the tournament live and on-demand.

“Fox One is a tremendous addition to Roku’s Premium Subscriptions experience, which is focused on making it easier for customers to discover, subscribe to, and stream the content they love all in one place,” commented Gil Fuchsberg, President of Subscriptions, Partnerships & Corporate Development at Roku. “The addition of Fox One expands the premium entertainment, news and live sports available through Premium Subscriptions on The Roku Channel ahead of the biggest global sports moment of the year.”

“Fox One is known for bringing fans access to live global sports along with our signature news and entertainment,” added Pete Distad, CEO, Fox Direct to Consumer. “Joining Premium Subscriptions on The Roku Channel expands our reach and gives fans yet another way to find and enjoy all of the Fox content they love.”

Live sports content from Fox One will also be discoverable through Roku Sports Zone, the platform’s central hub for sports discovery and deeper fan engagement, as well as through sport-specific destinations including the Soccer Zone.

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Tags: fox one, roku, World Cup