RoseBerry Media, a new media and entertainment company, has officially launched with specific focus on producing and distributing mass appeal premium content for the Vertical Television era.

RoseBerry Media is founded by Guy Hameiri – an internationally recognised TV creator and producer; Lior Friedman, former executive at Amagi, who built strategic partnerships with media and tech giants; and Itay Koppel and Simi Efrati, experienced entrepreneurs with a proven track record of building and scaling global companies.

RoseBerry says it combines “creative excellence with cutting-edge proprietary technology” designed to both create and reversion content at scale using AI-powered workflows, global distribution, and a “unique practice of library verticalisation”.

The company has already secured agreements with leading global distributors and super-indies including A+E Global Media, All3Media International, Banijay Rights, Cineflix Rights and Fremantle to repurpose their existing library of select shows into vertical television, using RoseBerry’s proprietary AI-powered workflows and technology. This positions the company as a key partner for industry players looking to unlock value from existing IP and content libraries in the vertical space.

Additionally, RoseBerry Media is set to launch  direct-to-consumer platform this summer, offering a curated destination for mobile-first vertical storytelling.

Hameiri, Co-Founder, RoseBerry Media, commented: “RoseBerry is setting a new benchmark for premium vertical television, mobile‑first by design. Vertical is one of the fastest‑growing areas in the media sector, yet it is rarely defined by true craftsmanship or quality. We’re bringing together world‑class creative talent, technologists, and partners to elevate Vertical into a premium entertainment category. By combining decades of television experience with advanced AI‑driven workflows, we’re building a scalable model that delivers brand‑safe, advertiser‑ready content which we believe will represent real value globally for our industry partners and our direct-to-consumer customers when we launch our App this summer.”

By integrating content, technology and distribution, the company is creating new experiences and new revenue streams across advertising, partnerships, licensing, and direct audience relationships.

RoseBerry is headquartered in New York, with creative and technology hubs in London and Tel Aviv.

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Categories: Articles, Content, Mobile, Production

Tags: Amagi, mobile, vertical, workflow