Teads partners with Google TV for CTV advertising
February 5, 2026
Teads, the omnichannel outcomes platform, has partnered with Google TV to expand its connected TV (CTV) HomeScreen ad inventory. This strategic partnership gives brands access to high-attention placements on connected television, appearing as the first visual impression on Google TV devices across major global markets, including the UK and US.
With Google TV Masthead, advertisers get access to a large, engaged audience in a premium viewing environment. Google TV brings together 400,000+ movies, shows, and more from across 10,000+ apps, so they’re in one place; and with personalised profiles and recommendations, everyone’s experience is customised for them. These innovations make content discovery more intuitive and conversational, creating a valuable moment for HomeScreen placements to capture attention.
“Our partnership with Google TV is designed first and foremost to drive impact for our clients,” said Simon Klein, SVP Commercial Strategy CTV at Teads. “Google TV offers exceptional reach and premium supply, and by pairing that with Teads’ creative and omnichannel capabilities, we’re able to bring brands a unique entry point that doesn’t just reach viewers – it commands attention and delivers premium quality.”
To help brands get the most value from premium placements, Teads pairs its media with the creative innovation of Teads Studio, an in-house team focused on optimising storytelling across screens.
To date, Teads has had more than 4,000 CTV HomeScreen campaigns successfully activated since its launch in 2023. HomeScreen inventory reaches 500 million+ unique devices, and campaigns have been run by premium brands globally, including Cartier, Nestlé and Air France.
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