Mediapro, the European audiovisual specialist, has launched Brands&Xperiences, a new business area established to further strengthen the company’s commercial operations.

This new division will focus on servicing advertisers and brands, encompassing offerings such as perimeter advertising, sponsorships, advertising, social media, market research, as well as bespoke services like events and experiential exhibition design.

Javier Buendía joins the group to lead the commercial strategy for Brands&Xperiences. A seasoned media executive with more than three decades of experience, Buendía previously held key positions at Atresmedia (Sales Team Director) and Grupo Godó (Head of Commercial for Godó Strategies). Prior to this new role, he most recently served as Sales Team Lead for the successful programmatic advertising firm Oniad.

Mediapro said the news underscores its “commitment to anticipating Entertainment and Media market trends and supporting clients worldwide with forward-thinking, high-impact solutions”.

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Tags: europe, Mediapro, spain