France: Les VODays returns for 2026
January 26, 2026
DEGI: The Digital Entertainment Group International and the Syndicat de l’Edition Vidéo Numérique (SEVN) have announced the return of Les VODays for 2026, a week-long campaign to drive growth and engagement across the French digital transactional market.
From January 26th to February 1st, the campaign will offer French film fans a selection of the latest and greatest movies at promotional prices from Amazon MGM Studios, Paramount Pictures, Pathé Films, SND, Sony Pictures Entertainment France, Universal Pictures Home Entertainment and Warner Bros Discovery (WBD) France, with offers available across both Electronic Sell-Through (EST) to buy and VoD to rent.
Les VODays returns in 2026 for its fifth addition, building on the momentum of its January 2025 campaign, which delivered a +325 per cent uplift in EST sales volume and a +143 per cent uplift in EST sales value week-on-week, its highest incremental EST volume uplift to date.
Titles available in the lastest campaihn include: Conclave, Smurfs, 28 Years Later, Partir Un Jour, The Conjuring: Last Rites, The Naked Gun, Anora, Oppenheimer, Creed III, Jurassic World: Dominion (pictured) and many more – with prices starting at €1.99.
Participating platforms for January 2026 are Prime Video, the Apple TV app, ARTE France, CanalVOD, VOD from Orange TV, Pathé Home, PremièreMax, Rakuten TV, Videofutur, VIVA & Zeop.
Nathalie Graumann, President of the Syndicat de l’Edition Vidéo Numérique (SEVN) said: ”On the occasion of this fifth edition of VoDAYS, we are pleased to launch this new national campaign at the start of the year and to continue VoDAYS as an unmissable event for EST and VoD, as we continue to build on this momentum and meet consumer expectations with a wide, diverse and attractive offering.”
Liz Bales, Chief Executive at DEGI added: “Buying and renting films digitally is an essential element of the French Screen economy. Complementing audience passion for cinema and for streaming, buying and renting extends convenience and choice and judging from the performance of this promotion across the years, these services are much valued by French film fans.”
James Gallagher, Head of Marketing Projects, International & UK, at DEGI said: “The continued success of LesVODays is built on the collaboration between DEGI, SEVN, and partners across the French Home Entertainment industry. The strong performance and week-on-week growth seen in the four previous campaigns has created a solid foundation for long-term growth, reinforcing the value of transactional and supporting a vibrant future for Home Entertainment in France.”
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