DoubleVerify, software platform to verify media quality, optimise ad performance, has announced a partnership with Impact Plus, a sustainability technology company that empowers marketers to reduce the environmental footprint of their advertising. With this release, brands can leverage DV’s Emissions Measurement offering powered by Impact Plus, to understand and manage the carbon footprint of their […]
Cadent, the predictive advertising company, has announced the expansion of its market leading predictive advertising capabilities by unifying its advanced artificial intelligence (AI) and machine learning (ML) infrastructure on Google Cloud. Cadent will integrate over 22,000 AI and ML models onto Google Cloud’s Vertex AI platform and BigQuery. This will extend Cadent’s real-time processing capabilities […]
T-Mobile has announced T-Mobile Fiber Home Internet will officially launch on June 5th, alongside new plans including benefits like T-Mobile Tuesdays and a 5-year price guarantee. Fresh off the acquisition of Lumos, T-Mobile Fiber is now available to more than 500,000 households across the U.S., giving more people access to the gigabit speed broadband — alongside […]
Audible, a provider of spoken word entertainment, and Brock Media, have announced a new Audible Original adaptation of one of the greatest love stories ever told: Jane Austen’s Pride and Prejudice. This ambitious audio adaptation is both faithful to the original text, and features a unique interior perspective from Elizabeth. The Audible Original will be […]
Responding to the changes in how viewers consume content, and to ensure it remains at the forefront of Welsh broadcasting and storytelling, S4C is strengthening its leadership and operational capacity in key digital areas. Under the guidance of its recently recruited Chief Content Officer, Llion Iwan, S4C is introducing a new role, Head of Streaming and […]
WWE’s Premium Live Event (PLE), Money in the Bank, will stream on Netflix on June 7th – broadcast for the first time ever live on Netflix for UK & Ireland viewers, starting at 11:30pm. Money in the Bank, which this year is set to emanate from the Intuit Dome in California, centres around Ladder Matches […]
Madhive, the unified operating system for local media, today introduced a Fraud Free Guarantee designed to democratise access to the highest quality supply and drive outcomes for local ad buyers. “Since our founding, Madhive has been committed to democratising best-in-class advertising technology for businesses of all sizes. This policy is another safeguard we’re introducing to […]
Fujitsu Limited has announced that global communications service provider (CSP) Orange has completed a successful lab evaluation of the 1FINITY T900 Series Transponder. Evaluation of the 1FINITY T900 solution demonstrated outstanding performance at 800Gigabits per second (Gbps) wavelengths over long distance with low power consumption, enabling affordable and sustainable optical transport. Faced with escalating data […]
Affinity Solutions, the consumer purchase insights company, has announced the launch of Fansactions, a solution that connects fans and brands by providing unprecedented visibility into the relationship between sports media investment and consumer purchase behaviour. Fansactions enables advertisers to directly see and measure ROAS for optimal, real-world outcomes by combining billions of deterministic online and […]
Independent UK prod co Chief has announced the completion of its documentary The Masterplan, starring Jason Flemyng (Lock, Stock & Two Smoking Barrels, Boiling Point and A Working Man), the official story Battersea Power Station from its inception to its present-day transformation into a vibrant cultural destination. Once an industrial powerhouse, Battersea Power Station is […]