MiQ, a programmatic media partner, has announced a partnership with Titan OS, the Barcelona-based technology, entertainment, and advertising company. MiQ consequently becomes the only managed service provider with access to Titan OS-level intelligence and extends MiQ’s European watching signals to over 20 million connected TVs (CTV).

With this strategic partnership, MiQ enhances its TV Intelligence capabilities, enabling advertisers to unify their campaigns across increasingly fragmented TV and digital channels. Specifically, it integrates Titan OS’ OS-level intelligence that captures viewing and behavioural signals from TV session start to end, allowing brands to plan, deliver and measure incremental reach across a growing CTV environment.

In Q1 2026, Titan OS-level intelligence will be integrated into MiQ’s platform, Sigma, the AI-powered programmatic advertising technology launched by MiQ earlier in 2025. Sigma’s AI analyses 700 trillion consumer signals across what consumers are watching on TV, browsing on the web, and buying in stores, enabling smarter and faster decisions for media buyers.

“For years, marketers have said TV is too fragmented and they need better connectivity between digital and TV to drive measurable results. This partnership delivers exactly that,” said Alfie Atkinson, CEO, MiQ UK. “By bringing Titan’s OS-level intelligence from millions of European households into our Sigma platform, we give advertisers a single, connected view of what people are watching and the ability to act on it. This boosts our cross-channel insights, strengthens our agnostic data strategy, and connects the fragmented world of TV.”

“At Titan OS, our mission is to make TV data more accessible and actionable for advertisers. By partnering with MiQ, we can bring the accuracy and depth of OS-level intelligence into the heart of TV strategy,” added Titan OS CEO, Jacinto Roca. “This allows brands to quantify incremental reach versus traditional TV consumption, uniquely, and to apply frequency capping across both linear and streaming environments, something only a TV operating system can truly report on. Together, we’re helping advertisers drive smarter outcomes and make every TV impression count.”

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Categories: Advertising, Articles, Connected TV, Targetted

Tags: miQ, Titan