Lemonlight, AdRoll partnership
October 21, 2025
Lemonlight, the video production company, and AdRoll, an AI-powered connected advertising platform built for growth-minded marketers, has announced a strategic partnership to provide advertisers with a seamless, integrated solution for Connected TV (CTV) and digital campaigns. This collaboration directly addresses the industry-wide challenge of fragmented media and creative execution, enabling brands to move from strategy to launch faster with high-performing video content.
The partnership stems from a shared understanding that brands struggle to produce enough high-quality, channel-optimised creative to keep pace with evolving media landscapes, especially the rapid growth of CTV. AdRoll recognised its advertisers’ need for simplified access to campaign-ready video, while Lemonlight sought to further empower its clients by ensuring their creative reached the right audiences through effective media planning.
This collaboration bridges the historical gap between media activation and creative production, offering advertisers a streamlined workflow that eliminates the complexities of managing multiple vendors and timelines. AdRoll’s expertise in media planning, buying, targeting and measurement is now directly integrated with Lemonlight’s premium video production services to deliver end-to-end efficiency.
“Brands today are under immense pressure to deliver engaging content across an ever-expanding number of digital channels, with CTV being a major focus,” said Lizzie Chapman, VP Technology Partnerships & Channels, AdRoll. “Our partnership with Lemonlight provides clients with direct access to high-quality, platform-optimized video creative, ensuring their campaigns launch with content designed to capture attention and drive measurable results.”
This collaboration represents a significant step toward a more integrated future for advertising technology. By breaking down the silos between media and creative, Lemonlight and AdRoll are setting a new industry standard where content creation and distribution are seamlessly connected.
“We believe that powerful creative deserves intelligent distribution, and this partnership makes that a reality,” said Hope Horner, CEO, Lemonlight. “For too long, advertisers have juggled creative production and media buying separately, leading to inefficiencies. Our combined offering ensures that video content is not only visually compelling but also strategically optimized to perform effectively across AdRoll’s media channels.”
This partnership is particularly beneficial for direct-to-consumer and e-commerce brands, subscription services, and performance-driven marketers who require frequent creative refreshes to stay competitive. It also provides an ideal solution for advertisers exploring new channels or rapidly scaling existing campaigns.
Moving beyond typical referral arrangements, the partnership offers a fully integrated workflow, providing advertisers with campaign strategy, media execution, and platform-optimised creative assets all under one roof. As CTV adoption accelerates and digital campaigns demand more frequent creative refreshes, Lemonlight and AdRoll empower marketers to launch faster, advertise smarter, and grow more efficiently.
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