Publica by IAS, the independent ad server purpose built for Connected TV (CTV), has announced that Goldvertise, a specialist in marketing moving image content including linear TV, CTV, and online video, has chosen Publica as an ad serving partner for CTV inventory in Germany and the wider DACH region. Goldvertise, formerly known as Goldbach Germany, a subsidiary within the Goldbach Group, manages a portfolio of over 45 CTV partners, more than 40 linear special interest TV channels, and an extensive online portfolio with up to 1.5 billion monthly ad requests.

The partnership enables Goldvertise to manage the delivery, decisioning and measurement across its publishers network’s CTV inventory– providing greater control, transparency, and optimisation to maximise revenue and deliver seamless viewing experiences. The partnership puts Goldvertise in full control of their monetisation strategy, leveraging Publica’s server-side unified auction technology to agnostically connect to over 50 sources of programmatic and direct demand.

In addition to managing programmatic and direct inventory and providing sophisticated monetisation tools via unified auctions and smart pod construction, Publica’s end-to-end solutions include server-side ad insertion (SSAI), real-time reporting and insights, granular contextual and audience controls, and AI-powered detection and classification across VoD and livestreaming content.

“By integrating Publica by IAS as an ad server into our tech stack, we are deliberately opting for a solution that enables transparent, flexible, and independent monetisation across our entire publisher portfolio,” said Mario Neumann, Director Corporate Development at Goldvertise. “The CTV market is highly fragmented – as a portfolio sales house, it is essential for us to remain technologically agnostic in order to consistently provide our partners with state-of-the-art solutions. This partnership marks another important step towards delivering scalable, data-driven, and future-proof advertising solutions in one of Europe’s fastest-growing CTV regions.”

“As a leading video publisher network, Goldvertise is committed to delivering exceptional advertising experiences on CTV,” added Cameron Miille, Chief Revenue Officer at Publica by IAS. “The DACH region is one of the most dynamic and rapidly growing CTV markets in Europe. This collaboration underscores our mission to help global publishers unlock the full value of their inventory through our innovative technology and offering truly platform-agnostic access to demand.”

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Categories: Advertising, Articles, Connected TV

Tags: advertising, CTV, dach, germany, IAS