DAIVID gives charities free access to AI ad testing tool
September 2, 2025
Charities can now test the effectiveness of their ad campaigns for free using AI as part of a new initiative launched today by creative data provider DAIVID to mark International Charity Day (September 5th).
Non-profit organisations – or agencies working on their behalf – will receive complimentary access to DAIVID’s advanced AI-powered creative testing solution, the Creative Data Feed, as part of the new programme. The tool measures the impact of ads on audiences, providing data-driven insights into attention, emotions, brand impact and overall effectiveness.
The aim is to help charities maximise the impact of their campaigns, ensuring their messages resonate deeply with audiences and drive meaningful change. Participating charities must be registered in the UK or US.
Ian Forrester, CEO and founder of DAIVID, commented: “Charities do some of the most important storytelling in the world, but often with limited resources. By opening up access to our AI-powered testing solution, we want to give non-profits the same tools that major global brands use – helping them create campaigns that connect with hearts and inspire action.”
Trained by combining facial coding, eye tracking and survey data with computer vision and computer listening APIs, DAIVID’s AI models let users know within seconds the emotional, attention and brand impact of their video, social or display ads.
Creative assets that scored highly using DAIVID’s technology saw a 36 per cent increase in attention, 41 per cent boost in brand recall and 32 per cent uplift in purchase intent, compared to ads that scored poorly. Clients include global brands and agencies including Nike, Snapchat and WPP.
Tom Saunter, Global Head of New Solutions at WPP, added: “We’ve proven that DAIVID’s emotional data can be a strong predictor of actual media performance. Their solution is a powerful unlock that will enable the next level of understanding in what drives creative effectiveness at scale.”
International Charity Day, held annually on September 5th, recognises the work of charitable organisations and encourages support for humanitarian efforts worldwide.
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