Video software company, Synamedia, has announced that Pathé, the French film producer and distributor, has chosen Synamedia ContentArmor forensic watermarking to protect content on its D2C streaming service, Pathé Home. Using ContentArmor to identify the origin of leaks and take disruptive counter measures, Pathé will safeguard its investment in thousands of movies across all devices while complying with content owner agreements.

Pathé said it chose ContentArmor because it has the seal of approval from Hollywood studios, as well as featuring the integration flexibility and cost effectiveness that Pathé requires. Unlike other solutions that encode the content multiple times to insert the watermark, ContentArmor only encodes the content once, reducing both the complexity and cost of securing premium 4K content.

Pathé Home is a Transactional VoD service that gives consumers in France the ability to buy or rent thousands of movies from European and international studios without subscriptions or advertisements. 

Ivar van der Burg, Head of Platform & Video at Pathé, commented: “After evaluating the watermarking options available, we chose to partner with Synamedia because ContentArmor ensures we maintain the high levels of video quality that our users associate with our brand, as well as keeping a tight lid on encoding costs. Safeguarding the content of our partners is crucial for Pathé, and with ContentArmor, we are able to embed imperceptible watermarks in our content, identify the individual accounts of unauthorised users and malicious actors, and take action accordingly.”

Alain Durand, Senior Director at Synamedia, added: “We are seeing a growing demand for forensic watermarking driven by the Hollywood studios who are looking for proven and effective ways to protect the value of their assets. We are thrilled to collaborate with Pathé Home, a movie industry pioneer since the 19th century, to help them offer their viewers a premium experience on their streaming platform.” 

Other posts by :

1. Oman’s Spaceport ready for fast-track launches
2. Bank uplifts RocketLab
3. AST SpaceMobile’s BlueBird/FM1 en route to India
4. D2D satellite battle hots up
5. Eutelsat share price rockets
6. AST SpaceMobile recovers after Verizon agreement
7. Bank has mixed messages for AST SpaceMobile
8. EchoStar clears key regulatory hurdles for Starlink deal
9. Starlinks falling to Earth every day

Categories: Articles, Broadcast, Services, VOD

Tags: 4K, france, pathe, piracy, Synamedia