Audi adds in-car gaming from AirConsole
June 26, 2025
AirConsole and Audi have announced the launch of AirConsole’s interactive gaming platform in selected Audi vehicles – bringing social games that everyone in the car can play together using their smartphones. Available immediately, Audi owners can access a selection of games, including Mattel’s Pictionary Car Party, directly through their in-car infotainment system.
In models equipped with a passenger display, Audi’s Active Privacy Mode – a digital curtain that blocks the screen from the driver to prevent distraction – allows the front passenger to enjoy gaming while the vehicle is in motion. Previously limited to parked scenarios, in-car gaming is now a seamless part of the Audi experience, keeping non-driving passengers entertained throughout the ride.
“This is a game-changer for in-car entertainment. With Audi, we’re redefining what’s possible inside a vehicle – bringing gaming into motion and making every journey more social and fun,” commented Anthony Cliquot, CEO at N-Dream, the makers of AirConsole. “By enabling gameplay on the passenger screen in a way that prioritises safety – by not distracting the driver – we’re taking a bold yet responsible step toward a future where cars are not just modes of transport, but platforms for shared digital experiences.”
The feature is now available in the Audi A5, Q5, A6, A6 e-tron, and Q6 e-tron model series equipped with Android-based infotainment systems, in all markets where Audi operates.
Additionally, in collaboration with Mattel, the toy and family entertainment company, the new gaming offering will introduces Pictionary Car Party, an exclusive in-car edition of Mattel’s original quickdraw game. In celebration of its 40th anniversary, Pictionary has been reimagined for in-car play. Up to four players can connect via personal devices.
Erika Winterholler, Head of Business Development, Digital Gaming at Mattel, added: “We’re thrilled to continue our partnership with AirConsole and work with the team at Audi to bring PictionaryCar Party to Audi’s infotainment systems. This collaboration is a game-changer, letting non-driving passengers join in on fun, interactive play using their smartphones. Most importantly, the front passenger can safely control the game without distracting the driver, ensuring that entertainment and safety go hand-in-hand. This is the future of social gaming on the move, making every journey more enjoyable.”
The AirConsole catalogue also features Who Wants to Be a Millionaire? from Sony Pictures Television, Overcooked from Team17, and UNO Car Party! from Mattel, among others.
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