Irdeto, Anypoint Media expand partnership
May 28, 2025
Irdeto, the global player in digital video platform experiences and security, and Anypoint Media, a specialist in digital advertising technology, have announced the strengthening of their strategic partnership aimed at empowering OTT and FAST service providers worldwide.
This collaboration features a seamless pre-integration of Anypoint Media’s advertising solution, FLOWER, with Irdeto Experience, the streaming aggregation platform. With this integration, OTT and FAST providers using Irdeto Experience can swiftly enable monetisation across their services without the typical integration complexities and delays.
Through FLOWER’s client-side playlist manipulation (CSPM) technology, providers gain immediate access to advanced monetisation opportunities, including shoppable ads, cross-screen/device interactive ads and skippable ads on linear ad insertions, as well as pre/mid/post-roll VoD ads. Additionally, banner advertising across all user touchpoints is seamlessly supported.
Beyond these capabilities, Anypoint Media further enhances monetisation by providing a campaign manager that can handle direct sales and direct insertion orders, while also providing programmatic integration, connecting providers directly with global supply-side platforms (SSPs) and demand-side platforms (DSPs) via its proprietary header bidding and SSP platform, Reach Every Digital Screen. This ensures that service providers maximise ad revenue potential across global markets.
“The partnership between Irdeto and Anypoint Media reflects our joint commitment to simplifying and enhancing the implementation and deployment of OTT platforms, all while providing a proven, future-proof ad monetisation for OTT and FAST service providers globally,” said Won Baek, CEO of Anypoint Media.
“Together, we offer a fully integrated solution that ensures seamless deployment, robust functionality, and superior advertising capabilities from day one,” added Dario Choi, Regional Vice President, APAC at Irdeto.
This strengthened partnership underscores the companies’ commitment to accelerating growth and profitability for content providers across multiple markets, enabling them to unlock the full potential of their digital offerings with innovative monetisation strategies.
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