Innovid, an independent software platform for the creation, delivery, measurement, and optimisation of advertising, has announced that its Social Automation solution is now generally available. The offering builds on Rules-Based Optimisation functionality developed by legacy Flashtalking and now positioned under Innovid to provide advertisers with more control, flexibility, and speed for managing campaigns across social platforms.

The launch marks a significant advancement in paid social automation. Brands and agencies can now manage and optimise campaigns in real time across platforms like Meta, TikTok, Snapchat, Pinterest, and LinkedIn – with early adopters reporting a 22 per cent lift in ROAS vs native social tools.

• Automate with greater control and flexibility: Build logic-based rules using time ranges, Boolean logic, and multiple conditions – all within a streamlined workflow.
• Power advanced cross-platform automation: Apply custom rules across all publishers and campaign entities at once – with full control over timing, triggers, and conditions.
• Sync messaging to real-time sports moments: Trigger ads based on key live events like game start times, scores, overtime, or custom team and player signals – ensuring relevance when fans are the most engaged.
• Leverage weather-based optimisation at scale: Automatically adjust messaging based on live weather conditions – from temperature and precipitation to severe alerts – and configure rules by city, region, or condition type.

“We built this solution to meet a growing need for smarter, scalable social campaign management,” said Zak Knudson, SVP, Product Management, Innovid. “Marketers no longer have to choose between scale and precision – with our automation engine, they get both.”

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Categories: Press Releases

Tags: Innovid, meta, snapchat, tiktok