Innovid, an independent software platform for the creation, delivery, measurement, and optimisation of advertising, has announced that its Social Automation solution is now generally available. The offering builds on Rules-Based Optimisation functionality developed by legacy Flashtalking and now positioned under Innovid to provide advertisers with more control, flexibility, and speed for managing campaigns across social […]
Bell Media has appointed Matt McGowan to the newly created position of Senior Vice-President, Business Solutions, Bell Media effective immediately. In this role, McGowan is set to lead the go-to-market team and oversee the strategy and execution of advertising sales and partnerships at Bell Media, Canada’s largest media and entertainment company. With almost three decades […]
An augmented reality (AR) experience between Snapchat and the Royal Philharmonic Orchestra (RPO) showcases how music can be translated into colours and shapes, exploring sound through a visual medium. Developed by Snapchat’s Paris AR Studio, the new Colours Of Music AR lens showcases a 3D AR representation of the notes played live by an instrument, […]
Significant differences in the online lives of men and women in the UK have been revealed in Ofcom’s annual report into the nation’s digital habits. Across all adult age groups, women are spending more time online – on smartphones, tablets and computers – than men – clocking up an extra 33 minutes more each day […]
Channel 4 and Snapchat will launch a new augmented reality (AR) feature on Channel 4’s Snapchat profile for the Paris 2024 Paralympic Games. Fans will be able to put themselves into the heart of the action in Paris by trying out multiple Paralympics events through AR – including archery and athletics – using Snapchat. The […]
Snapchat has recently unveiled a range of product updates on its social media platform – from more expansive optimisation choices that drive lower-funnel conversions to new brand-specific ad formats that achieve cost-effective reach. “These new products and improvements offer partners compelling ways to reach the Snapchat audience,” the company wrote in a blog post. “And […]
VideoAmp, a media measurement company, has announced a strategic collaboration with Snap. The social technology platform will integrate its first-party data, video, and augmented reality (AR) inventory into VideoAmp’s cross-platform planning solution, enabling advertisers to make strategic budget allocations to reach audiences across linear TV, streaming and digital platforms. Leveraging VideoAmp’s big data and tech […]
Nielsen has announced that Jared Grusd has been named Chief Executive Officer (CEO) of Gracenote, effective immediately. Grusd will lead Gracenote in driving product development as Nielsen continues to advance its Convergent TV strategy. As part of this transition, Sujit Dasmunshi will assume the role of Chief Operating Officer for Gracenote and will continue to […]
Snapchat and Warner Bros Discovery (WBD) have announced the launch of an extended, multi-region partnership to transform the fans consume and celebrate sporting content ahead of this year’s summer of sport. The two-year partnership aims to entertain and inspire millions of Snapchat users across the UK, France and the rest of Europe with exclusive content […]
Snap and Samba TV, a provider of TV technology for audience data and omniscreen measurement, have revealed research results that show how Snapchat campaigns have a significant impact in driving audiences to watch new shows and stream movies. By tapping into Snapchat’s audience of over 800 million monthly active users, the analysis showed that Snapchat […]