OpenAI, the maker of ChatGPT, is to debut its first TV commercial during the 2025 Super Bowl, according to the WSJ. This would mark OpenAI’s first venture into commercial advertising. In 2024, Google promoted its AI capabilities during the Super Bowl.

Google plans to go again but is said to be re-editing after it showed Gemini helping a cheesemaker write an ad that claimed over half the world’s cheese consumption was Gouda – which is far from true, reports the BBC. Google insisted this was not a “hallucination” – where AI systems invent untrue information – blaming the websites Gemini had scraped the information from instead. “Gemini is grounded in the Web – and users can always check the results and references,” said Google.

The cost of a 30-second commercial spot during the 2025 Super Bowl has reportedly reached as much as $8 million, according to Adweek’s Chief Content Officer Zoe Ruderman.

OpenAI is reportedly in talks to raise up to $40 billion in funding, placing its valuation at approximately $300 billion. In a bid to strengthen its marketing efforts, OpenAI hired its first Chief Marketing Officer, Kate Rouch, in December 2023.

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Tags: advertising, AI, google, super bowl