Utiq expands with key hires
January 16, 2025
Utiq, the European adtech company, has announced the appointment of two adtech industry leaders into key business roles, with Pagel Colin joining as Director of Global Clients and Thomas Bailly as Director of Global Agencies.
Following a year of exponential business growth, Utiq aims to accelerate continued adoption of its Authentic Consent Service by both audiences, publishers and brands. This is particularly true of partnerships with advertisers and their agencies, where demand to solve fundamental addressability use cases – including user reach across dark browsers, such as Apple’s Safari, or first party audience activation – are key marketing pain points.
Colin brings 14 years of international experience from leading ad tech companies including Criteo, Weborama, and LiveRamp, with expertise in sales, strategy, and scaling global initiatives. Joining Utiq as Director of Global Clients, he will spearhead global commercialisation efforts, driving growth and creating scalable strategies to meet the evolving needs of partners.
Bailly joins after almost two decades at businesses including Microsoft, AOL/Verizon Media, Twitter, and Pinterest, excelling in agency partnerships and driving commercial strategies for billion-dollar businesses. At Utiq, he will develop a global go-to-market strategy for agencies, foster impactful partnerships, and build effective processes to ensure sustainable growth.
Marc Bresseel, Utiq’s CEO, commented: “The decline of third-party cookies is pushing brands and agencies to reevaluate their first-party data strategies to connect with consumers effectively. Utiq empower brands and agencies to adopt a fully-consented addressability approach, fostering stronger, deterministic consumer relationships, while safeguarding their privacy. The stakes have never been higher: growing consumer awareness about how audience data is handled, directly impacts trust in brands. Pagel and Thomas will help Utiq to accelerate and broaden our partnerships with forward-thinking global brands and agencies to navigate this shift, turning compliance into a competitive advantage. By prioritising privacy, we help transform it into a valuable brand asset that builds consumer trust and loyalty. We’re incredibly pleased that they have joined our team and mission.”
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