Euroleague Basketball, IMG expand partnership
January 7, 2025
Euroleague Basketball, the organiser of Europe’s premier professional basketball club competitions – the Turkish Airlines EuroLeague and the BKT EuroCup – and IMG, a sports marketing agency, have announced the renewal of their partnership agreement. This extended collaboration will run through the 2035-36 season, building upon the success of their joint venture launched in 2016.
“This renewal marks a pivotal moment in our shared journey with IMG. Together, we have revolutionised European basketball and set new benchmarks for fan engagement and media production,” said Paulius Motiejunas, Euroleague Basketball CEO. “Looking ahead, the Euroleague Basketball organisation and its shareholders are committed to continuing this successful partnership and bringing even greater experiences to our growing fanbase.”
Under the renewed agreement, IMG will continue to drive long-term growth for the league through media rights distribution – an area that has seen strong growth since the inception of the partnership – brand partnerships, strategic consulting, digital services and streaming. IMG will also continue as the exclusive live events broadcast production partner.
Adam Kelly, President, Media, IMG, added: “We are proud of the transformational growth we have achieved in partnership with Euroleague Basketball. Together, we have significantly increased revenues and reach and reimagined the fan experience through enhancements across commercial partnerships, state-of-the-art production, competition structure, digital, streaming and data. European basketball has never been in a stronger position, and we are committed to building even greater value for the league, competitions, clubs, partners, and fans for years to come.”
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