The Minnesota Vikings has renewed its partnership with sports marketing agency, IMG, to manage the NFL team’s international marketing output in the UK, Canada and Germany for the 2025 NFL season. The agreement extends the organisations’ relationship for an eighth season. Under the renewed partnership, IMG will continue to deliver Out of Home (OOH) campaigns, […]

IMG Licensing has been appointed as ESPN’s exclusive global licensing agency, with the iconic sports brand looking to expand its consumer products and experiences portfolio. Through this collaboration, IMG Licensing will work with ESPN to develop strategic brand extensions and experiences across key categories, including sporting goods, equipment, apparel collaborations, location-based entertainment, tailgating, consumer package […]

TKO Group Holdings, the US media conglomerate and owner of sports organisations UFC and WWE, as well as media company IMG, has announced financial results for its first quarter ended March 31st 2025. Revenue increased 4 per cent, or $46.4 million (€41.2m), to $1.26 billion. The increase primarily reflected an increase of $74.8 million at […]

Dubai Sports Channels has been named the official broadcaster of the Eredivisie in the MENA region through to 2028, in a deal secured by Eredivisie’s media rights partner, IMG. The agreement with Dubai Media Incorporated (DMI) will see the Netherlands’ top-flight professional football league return to a free-to-air broadcaster in the region. Through the deal, […]

The United States Tennis Association (USTA) has announced a multi-year extension and expansion of its partnership with IMG, the sports marketing agency. The new agreement will see IMG represent and advise the USTA on both the international and domestic media rights of the iconic US Open Tennis Championships. The USTA has been working with IMG […]

Gaming and eSports performance brand, Fnatic, has appointed IMG, the sports marketing agency, as its exclusive commercial agency to accelerate the eSports organisation’s growth worldwide. Under the agreement, IMG will provide new sponsorship opportunities for Fnatic across its performance team’s jersey, talent, and digital assets. This includes branded content opportunities for Fnatic’s global network of […]

An investigation by the UK’s Competition and Markets Authority (CMA) found some of the largest sports broadcast and production companies in the UK shared sensitive information about fees for freelance workers such as camera operators and sound technicians. Four companies – BT, IMG, ITV and BBC – have agreed to pay fines totalling £4,240,356 (€5m). […]

IMG has secured the rights to broadcast the FIFA World Cup 2026 to the Inflight and Cruise Ship markets. The new agreement grants IMG exclusive live rights to broadcast all 104 matches on the Sport 24 channels globally. Taking place across Canada, Mexico and the US from June 11th to July 19th 2026, the FIFA […]

IMG has agreed a multi-year deal to exclusively manage and license the worldwide video archive rights for the ABB FIA Formula E World Championship. The agreement will see IMG manage more than 1,000 hours of archive footage of the ABB FIA Formula E World Championship on its digital archive platform. This includes all races, qualifying […]

Hexagon Cup, the padel event for teams, has renewed its partnership with Story10, the sports video production and distribution agency, to increase international exposure and drive further awareness of the Alpine Hexagon Cup 2025. The extended partnership will see Story10 continue to distribute and promote highlights from the second edition of the Hexagon Cup event […]