Recurly, the subscription management and billing platform, has announced a partnership with Redfast, a specialist in subscriber personalisation and engagement. This collaboration brings the two platforms together to create a lifecycle engagement tool that drives proactive, personalised in-app experiences to keep subscribers engaged and increase brand loyalty.

“Predicting and acting on subscriber acquisition and retention opportunities are top-of-mind for consumer subscription leaders. Our partnership with Redfast couldn’t be more timely,” says Joe Rohrlich, CEO at Recurly. “Investing in a robust lifecycle engagement strategy is essential for subscription businesses. Combining subscription billings and lifecycle management, powered by Redfast, we offer brands a holistic approach centered on subscriber lifetime value, including acquisition, retention, and growth strategies.”

The integration of Redfast’s real-time user engagement capabilities with Recurly’s subscription billing platform aims to help merchants minimise churn, enhance user experience, and foster long-term loyalty.

“This partnership empowers subscription professionals with the combined might of Redfast and Recurly to elevate subscriber management,” says Rajeev Raman, Founder and CEO at Redfast. “By harnessing the combined strengths of these platforms we can unlock incredible, personalised in-app experiences for end users that ultimately leads to significant improvements in churn rates and subscriber engagement, paving the way for sustainable growth.”

According to Recurly’s recent State of Subscriptions research, 65 per cent of consumers would likely reconsider canceling a subscription if they can customise their plan to their needs, and 26 per cent of consumers will stay subscribed for another four to six months if they are given what they want. A brand’s best chance to get subscribers’ attention is when they’re actively using a product. From cancel-save prompts to upsell initiatives, Recurly’s lifecycle management tool enables brands, and the professionals who run them, to grow with insight-driven strategies for improving churn rates and fostering differentiated customer engagement.

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Tags: attention, personalisation, recurly, subscription