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Research: 45% of customers would switch brands after service disruption

Research from Recurly, the subscription and billing platform, puts a spotlight on consumer frustrations, retention challenges and strategies for success in high-traffic periods, revealing that nearly half (45 per cent) of consumers would likely switch to a competitor if they experienced service disruptions during critical moments. Businesses must prioritise peak performance and retention strategies or […]

May 20, 2025

Recurly acquires Redfast and Prive

Recurly, the subscription management platform, has announced that it has acquired the Shopify-first subscription platform Prive and subscriber engagement personalisation tool Redfast. With these additions, Recurly says it becomes the first and only subscription management suite to fully integrate billing, payments, analytics, real-time subscriber engagement, and ecommerce subscription management. These strategic acquisitions immediately enhance Recurly’s […]

May 9, 2025

Report: Retention beats acquisition in subscription trends

Recurly, a specialist in the subscription management and billing platform, has released its ninth annual State of Subscriptions report. The report analyses data from millions of consumers providing deep insight into the subscription economy’s evolution. This report offers strategies and solutions for merchants to overcome the industry’s ever-evolving nature and subscription challenges to drive growth. […]

January 16, 2025

Recurly appoints Lakshminarayanan as CPO

Recurly, the subscription management platform, has announced the appointment of Priya Lakshminarayanan as Chief Product Officer (CPO).  Lakshminarayanan, who brings more than two decades of experience leading product organisations, will lead the company’s mission of empowering brands to stay ahead of evolving subscriber expectations. “Global brands rely on Recurly’s innovative platform and strategic partnership to […]

October 11, 2024

Recurly rebrands; new AI solutions

Recurly has announced its own brand evolution, enhancing its platform to further its mission of empowering brands to stay ahead of evolving subscriber expectations. Leveraging years of experience processing billions in subscriptions transactions and interactions, and harnessing the power of AI, the company has revealed Recurly Compass. This suite of AI-driven tools will deliver personalised, […]

September 18, 2024

Recurly hires Sheriff as CCO

Recurly, a subscription management and billing platform, has added a strategic C-suite hire to the executive leadership team with the appointment of Rachel Sheriff as Chief Customer Officer (CCO). Sheriff has extensive experience building and scaling global customer success organisations and will serve as a strong advocate of Recurly’s customer-first culture. In this new role, […]

July 9, 2024

Recurly, Redfast engagement partnership

Recurly, the subscription management and billing platform, has announced a partnership with Redfast, a specialist in subscriber personalisation and engagement. This collaboration brings the two platforms together to create a lifecycle engagement tool that drives proactive, personalised in-app experiences to keep subscribers engaged and increase brand loyalty. “Predicting and acting on subscriber acquisition and retention […]

June 5, 2024

Study: Payment experience critical for subs growth

Findings from subscription management and recurring billing solutions specialist Recurly’s study, The Payment Experience Is Critical To Subscriber Growth And Retention, sound the alarm on pervasive payment challenges flatlining consumer subscription growth, with 100 per cent of surveyed businesses acknowledging the detrimental impact of failed payments. “We know the moment of payment is emotionally charged, […]

May 14, 2024

Recurly appoints Tonk as CMO

Recurly, the subscription management and billing platform, has announced the appointment of Lina Tonk as Chief Marketing Officer (CMO) to its executive leadership team. As the CMO at Recurly, Tonk leverages a wealth of experience building customer- and partner-centric teams, amplifying brand exposure, and delivering growth at scale. Recurly says that, at a time when […]

April 23, 2024

Data: Sustained growth in digital media subs

After streaming media subscriptions skyrocketed in 2020 as consumer behaviour shifted dramatically during a global pandemic, the industry is normalising with sustained and steady growth, according to benchmarking data from subscription management and billing platform Recurly. Recurly’s report, Recurly State of Subscriptions: Media and Entertainment, found that the digital media and entertainment industry experienced a […]

April 9, 2024