Barb: UK SVoD homes continued growth
October 26, 2023
Audience measurement body Barb has released data from its Establishment Survey showing that 19.3 million UK homes (67.3 per cent) had access to an SVoD service in Q3 2023, an increase on the 18.8 million (65.9 per cent) that had access in Q2 2023.
- Netflix: 16.7 million UK homes (58.2 per cent) had access to Netflix in Q3 2023, a slight increase from 16.5 million (57.7 per cent) in Q2.
- Prime Video: 13 million UK homes (45.3 per cent) had access to Prime Video in Q3 2023, up from 12.6 million (44 per cent) in Q2.
- Disney+: 7.6 million UK homes (26.7 per cent) had access to Disney+ in Q3, an increase from 7.2 million (25.2 per cent) in Q2.
- Apple TV+: 2.2 million UK homes (7.8 per cent) had access to Apple TV+ in Q3, up from 1.9 million (6.6 per cent) in Q2.
- Paramount+: 1.9 million UK homes (6.7 per cent) had access to Paramount+ in Q3, an increase from 1.7 million (5.9 per cent) in Q2, when Barb began to report on the service.
- NOW: 1.9 million UK homes (6.5 per cent) had access to NOW in Q3, a drop from 2.0 million (7.1 per cent) in Q2.
Justin Sampson, Barb’s Chief Executive, said: “The latest data from our Establishment Survey again shows how SVOD services have established themselves within the UK viewing ecosystem. Over two-thirds of homes subscribe to at least one, while most services have seen growth over the previous quarter. As with any TV service, content is a significant influence in attracting people. Our viewing data shows how new titles and library programming combine to drive time spent with these SVoD services.”
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