Survey: 77% marketers to spend more on online video
December 6, 2021
Digital budgets have grown strongly following Covid-19 disruption and marketer enthusiasm for online channels shows no sign of slowing, according to a WARC survey of more than 1,500 practitioners.
Online video and social media lead the pack, with 77 per cent and 68 per cent of marketers, respectively, expecting to increase their investment in 2022. Newer channels like podcasts are also attracting higher spend, with 54 per cent reporting a planned increase.
Investment in legacy channels, though, is expected to be largely flat as the pandemic rebound eases – around two in five marketers expect their OOH, linear TV and broadcast radio spend to stay the same in 2022.
Other posts by :
- Project Kuiper beating OneWeb
- OQ Tech gets Luxembourg 5G-by-Sat concession
- Roskosmos: Heads roll, launch project scrapped
- MDA under pressure over satellite order
- SES backs C-band action from FCC
- Congested orbits mean high risks of debris
- SpaceX bids fairwell to booster 1076
- Bank: LBG Media results “in line”