Marketing is operating in an age of abundance. Today’s consumers face more content and choices than they have the attention or means to manage. AI agents are emerging as fundamental tools to help consumers cut through the noise and make decisions faster. Research by PHD in partnership with WARC reveals how quickly they are reshaping […]
The World Cup final takes place on July 19th, closing out the most expensive advertising period in years. Data from creator marketing platform Billo shows advertisers’ price of a single video ad rose 17 per cent in June, the tournament’s first month, compared with the average from July through September 2025. There was an increase […]
YouTube has become one of the world’s most powerful advertising ecosystems, now competing directly with linear TV for living-room attention. It has around 2.6 billion monthly users and annual revenue exceeding $60 billion (€52.3bn) in 2025, of which more than $40 billion is attributed to advertising, according to WARC Media. However, the platform’s ad business […]
Research by WARC and Lions Advisory, in partnership with TikTok, explores how community intelligence is reshaping creative success in the age of AI, and why the future advantage belongs to brands that can learn, adapt, and create alongside culture as it unfolds. Lexi Wolf, Head of Thought Leadership, Lions Advisory, commented: “WARC’s Marketer’s Toolkit 2026 […]
A study from WARC, a specialist in marketing effectiveness, has found that a prolonged conflict in the Gulf region could threaten $39.6 billion (€34.3bn) of global advertising growth this year, and $93.7 billion over the next 18 months. James McDonald, Director of Data, Intelligence & Forecasting, WARC, and author of the research, commented: “As the […]
In recent years, Meta has transformed its proposition to advertisers through AI-driven automation, leading its advertising business to grow a forecasted 22.3 per cent to $240 billion (€204.9bn) this year, according to WARC Media. Serving ads across its mass reach ‘family of apps’ remains the foundation of its monetisation strategy. Its fast-growing ad business funds an aggressive AI innovation programme – which, […]
The Advertising Association and WARC has published a refreshed advertising Expenditure Report, following extensive collaboration with industry stakeholders to ensure advertising investment reflects the evolving media landscape. The latest report – drawn from a survey of media owners and the industry bodies that represent them – reveals that UK advertising investment increased by 6.4 per […]
A study from WARC has found that a prolonged conflict in the Middle East could threaten $49.9 billion (€43.2bn) of global advertising growth this year, and $93.9 billion over the next two years. A milder crisis still risks $19 billion this year, with residual impacts lasting well into 2027. James McDonald, Director of Data, Intelligence […]
The 2026 FIFA men’s World Cup will be the biggest in the tournament’s history, hosted across Canada, Mexico and the US with more matches than ever before. Yet, despite large audiences, rising rights fees and expanding sponsorship packages, the World Cup’s measurable contribution to ad growth appears to be weakening, finds WARC Media in its latest global […]
Netflix has entered a new ad-funded era. Subscription fees still provide the bulk of its revenue with ad revenue accounting for just 3 per cent of its total full-year earnings, but the streaming platform’s ad tier has evolved from experimental offerings to a primary engine for platform growth. According to WARC forecasts, the company is […]