NBCUniversal International has announced the launch of DreamWorks – the 24-hour, HD channel dedicated to kids and family entertainment – on the Now TV pay-TV service in Hong Kong.

DreamWorks is available on Now TV immediately and on demand from July 19th, with programmes dubbed in Cantonese and Putonghua. The channel will be offered as part of the Kids Pack, providing subscribers with a suite of premier kids and family programming.

Christine Fellowes, Managing Director, NBCUniversal International Networks, Asia Pacific, said: “We are excited to grow our DreamWorks offering with the announcement of our partnership with Now TV, a leading destination for high-quality and diverse entertainment programming in Hong Kong. This collaboration allows us to extend the immersive worlds of our DreamWorks series across Now TV’s impressive customer base and even more families in Hong Kong.”

Derek Choi, Head of Pay-TV, PCCW Media, added: “Offering the best family entertainment content has always been a mission and positioning of Now TV. We are glad to collaborate with NBCUniversal International Networks to bring DreamWorks, the global leader in quality family entertainment, to our Now TV customers. DreamWorks has further enhanced our kids content portfolio, bringing the household kids favourites such as Trolls, Boss Baby, Kung Fu Panda and more to their doorstep.”

Now TV will air a slate of signature DreamWorks shows including The Epic Tales of Captain Underpants alongside other DreamWorks favorites such as Kung Fu Panda: The Paws of Destiny, The Boss Baby: Back in Business, and Trolls: The Beat Goes On!.

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Tags: Dreamworks, Hong Kong, NBC, NBCUniversal, NOW TV, PCCW, shrek, vod