Titan OS, the Barcelona-based technology, entertainment, and advertising company, has announced a distribution agreement with NBCUniversal Global TV Distribution. The partnership will see a portfolio of FAST channels launch on all Titan OS-enabled devices across key European markets. The rollout spans the UK, Germany, Spain, Italy, the Nordics and the Netherlands. Available immediately on Philips, […]
Churchill Downs plays host to Kentucky Derby 152 on May 2nd. HBA Media, acting on behalf of NBC Sports and Churchill Downs Incorporated, has announced that this year’s edition will be seen by audiences across five continents, with broadcast and streaming rights secured across 19 networks in more than 170+ territories. It’s not just the […]
The BBC and NBCUniversal have announced that a coproduction from Expectation and Plegazoid has emerged as the successful candidate for the new unscripted format development opportunity with an innovative twist on a studio-based gameshow. The two broadcasters are once partnering to seek out the next global unscripted hit format, building on the phenomenon of The […]
NBCUniversal Local’s NBC- and Telemundo-owned stations has launched Our 250 (Nuestros 250), a multiplatform campaign commemorating the 250th anniversary of the United States’ independence. The 100-day celebration culminates on July 4th with NBCUniversal News Group’s six hours of exclusive live coverage of Sail4th 250 events in New York Harbor, which will gather the largest assembly […]
BIScience, the company behind AdClarity, the AI-driven ad intelligence platform, has announced the launch of its TV Intelligence Suite, bringing US linear TV coverage into AdClarity’s existing digital, social, video, and CTV capabilities. The platform now delivers cross-media intelligence using one consistent methodology and consistent performance metrics. Most legacy ad intelligence providers were built around […]
NBC has ordered a second season of the hit reality adventure series Destination X. Hosted by actor Jeffrey Dean Morgan, the innovative series combines adventure travel and immersive gameplay with the ultimate guessing game. Produced by Twofour (an ITV Studios Company) and Universal Television Alternative Studio, a division of Universal Studio Group, production on Destination […]
Sportradar has announced a multi-year agreement with NBC Sports Regional Sports Networks (RSNs) to enhance the NBA viewing experience through real-time, broadcast solutions that enhance live game coverage. NBC Sports Regional Networks will leverage Sportradar’s NBA Advanced Data and GameFrame across live NBA game broadcasts during the 2025-26 and 2026-27 NBA seasons. The agreement supports […]
Super Bowl LX isn’t just a historic rematch. It also highlights how live sports viewing has evolved. Today, the experience integrates broadcast TV, streaming platforms, companion apps, and real-time data to deliver a more layered experience. When the Patriots and Seahawks take the field on February 8th, NBC’s ‘4K All Day; strategy and Peacock’s central […]
The Ryder Cup 2025 highlighted how premium global sporting events are reshaping their commercial models, combining record ticket pricing with experiential value, stable top-tier sponsorships, and sharply contrasting broadcast outcomes across markets. The tournament underscored the growing importance of fan experience, brand alignment, and regional viewership dynamics in determining returns for rights holders, sponsors, and […]
With the 2025-2026 NBA season tipping-off exclusively on NBC and Peacock in the US on October 21st, NBCUniversal reports it has exceeded advertising expectations, with nearly 170 partners investing in the property and nearly all inventory already sold out. The NBA’s return to NBCUniversal, after nearly 20 years, has broadened the company’s portfolio-wide partnerships, with […]