Analyst: Sport missing out on £14bn of sponsorship
May 3, 2019
Brand spend on sports sponsorship will grow to £35 billion (€41bn) globally in 2019, but rights-holders are significantly under-exploiting their sponsorship businesses according to Two Circles analysis.
Collectively, sports rights-holders’ sponsorship assets are worth £49 billion globally. However, due to unsold inventory, unreported engagement and
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