TV ad revenues in Spain saw a significant fall of 4.1 per cent in the first quarter of the year, to €501.8 million, representing 49.1 per cent of all the advertising pie in Spain, according to Infoadex.

The Mediaset/Atresmedia duoploy maintained its dominance in the ad market with a combined share of 85.2 per cent, but experienced a notable decline. Mediaset’s ad revenues dropped by 4.7 per cent to €215 million and a market share of 42.8 per cent. Atresmedia, owner of Antena 3 and La Sexta, lost even more with a reduction of 5 per cent to €213 million and a market share of 42.4 per cent.

Regional TV channels experienced a sharp  fall of 9.6 per cent, with a market share of 4.7 per cent, the lowest in the TV market. Pay-TV and smaller DTT channels overtook regional TV ad revenues with €24.7 million and €25.6 million respectively, and market shares of 4.9 per cent and 5.1 per cent.

Internet is the media with the second highest ad revenues with a rise of 11.4 per cent to €144.9 million.

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